From pure joy
Springs all creation,
By joy it is sustained,
Towards joy it proceeds,
And to joy it returns.

From joy springs all creation

The ANA School of Creativity is an initiative that aims to teach an original approach to the creative practice through the harmonisation of the student’s inner landscape. It is a method that leads the concerned person to the source of his or her creativity, the place from which radiance and authenticity shine forth.

Ana means “breath inspired” in Sanskrit, because breathing is at the core of this method.

This introspection is best suited for creatively inclined individuals, artists, writers, designers, musicians, entrepreneurs, and all those who wish to mark their life in this world with joyful creativity.

The ANA School of Creativity is a place of learning, creativity and wellbeing. It teaches the fundamental art of breathing, relaxation techniques and different types of meditation, as well as coaching on the path to successful entrepreneurship.

ANA offers private one to one courses for a made to measure approach to teaching and coaching. Sessions can be held on Skype when confronted with physical distance, in English, French or Italian.

ANA teaches courses that aim to nourish the reflection on the role of the designer in collaboration with the artisan, taking in consideration different cultural settings.

ANA proposes workshops set in nature to practice in small groups, thus harvesting the energy of togetherness.

ANA provides design consulting, artistic direction and conceptualisation of communication for any creative endeavour.

The Founder

Rosenda Arcioni Meer, ANA’s founder, grew up in Italy, studied Philosophy in Hamburg Germany and Fashion Design at The Fashion Institute of Technology (F.I.T.) in New York USA.

She worked briefly in the fashion industry in Italy and moved to India where she taught at the National Institute of Fashion Technology (N.I.F.T) in New Delhi. She studied there India’s unique textile art, specializing in the weaves and embroideries of Kashmir. Her dedication gained the trust of a few Kashmiri master craftsmen, to whom she submitted her designs obtaining quite stunning results.

In 1994, in order to show their work, she created Le Cachemirien that became a renowned Indian textile gallery in the heart of Paris, sought after by a niche of connoisseurs and collectors.

Her one of a kind dresses and her textiles were shown at Palais Galliera, le Musée de la mode de la Ville de Paris, in the group exhibition “Le coton et la mode, mille ans d’histoire”, (Cotton and Fashion a thousand year history) and in a solo exhibition at the Town Hall of the sixth district in Paris, when her book was launched: “Mémoire, récit de voyage dans l’art textile de l’Inde” (Memory, a textile journey to India).

She also curated and collaborated to the book Kashir, edited by Actes Sud et Motta, and lately to “Everything is pink in my garden” published by Roli Books in India, about the creative accomplishments by the children of the Tushita Foundation that she established with her husband in 2009. Rosenda loves working with children.

A meaningful human and creative endeavour aimed at supporting the precious bond between craft and design, Le Cachemirien closed its doors in 2014, when Rosenda chose to explore further the mechanisms of the creative process. She had learned in depth about her inner world through body centred techniques, such as deep relaxation, sophrology and dynamic meditation, and she had discovered the tools needed to joyfully embrace creativity. She had worked extensively on human energy fields as well as on ancient Vedic philosophies and Sufism with teachers from France, India, the United States, Canada, Scotland and Mali, and she had thus furthered her exploration of the philosophical and spiritual contents inherent in art, crafts and design.

Her creativity and brand development skills have been put to use in envisioning Kamalan, the Indian Travel Craftsman, a cultural agent that curates immersive journeys to India, for whom she developed the concept and designed the logo, while contributing large parts of its on line content.

Rosenda Arcioni Meer keeps up a regular practice of drawing, painting and poetry writing in the three languages that she uses constantly and having lived at length on three continents, she is particularly interested in multiculturalism and in the creative practice as a bridge between cultures.

With “The ANA School of Creativity” she wishes to share and make available to others what she has learned about the creative process, accompanying her students through the discovery of their authentic voices in art as well as in life.


A deeply felt thank you to all those who wrote testimonials about the work we have done together. Your kind words have touched my heart, I have decided not to publish them though, because joining the ANA School of Creativity is a very intimate decision. Every person’s experience is unique and it is advisable to rely solely on one’s own judgement.




– The designer and the craftsman, a fruitful collaboration
– Beyond East and West, in quest of the universal
– Of hand and matter
– Harmonizing the creative and the traditional
– The display of silence
– Clothing as a language
– A new arts and crafts movement
– How to communicate about crafts


Creative practices:
– Contemplative drawing
– Contemplative designing
– Contemplative writing and journaling
– Contemplative improvisation
– Contemplative singing and sounding

Meditation practices:
– Guided meditation
– Silent meditation
– Moving meditation
– Walking meditation

Coaching practices:
– Creative dialogue
– Visualisation and storytelling


Organised in nature, often involving travel to specific locations, full immersion practices organised around a theme, such as “The voice of the Self” held in India in March 2015

Others themes are:
– The creation of a personal style
– The journey through movement
– The taste of the present moment
– The book of me ( for children )

Design consulting

Artistic Direction and

Conceptualisation of Communication

For institutions and companies who aim to promote traditional crafts, the invaluable work of artisans, Rosenda Arcioni Meer has to offer a life-long experience at designing clothes, textiles, carpets, as well as interiors, furniture, lamps, jewellery and more, in collaboration with masters in their practice from India and Italy. She understands the possibilities and the limitations that each craft and material inherently carry and can transform them into objects that easily fit into the lifestyle of discerning global citizens.

She has extensively worked on creating the most conducive environments to present such objects and loves sharing her passion communicating through words and images about the stories they tell and the values they carry.


Please click on the letters to view Reflections

Another Meeting Point

Le Cachemirien’s dictionary of beloved words


“Creativity takes courage”
— Henri Matisse

“The art of creation is preceded by a moment of contemplation, a form of suspension of the being”
— Khaled Ben Slimane

“Design is moving an existing condition to a preferred one”
— Milton Frazer

“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.”
— Hillman Curtis

“The soul never thinks without an image” — Aristotle

“The music is not in the notes, but in the silence between.” — Wolfgang Amadeus Mozart

“The main thing is to be moved, to love, to hope, to tremble, to live.”
~Auguste Rodin

“The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.”
— Alan Alda

“Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen.”
— Leonardo da Vinci


To rosenda @

For more, go to Dialogue